Content marketing is a digital marketing strategy that involves the creation and distribution of content that is valuable, relevant and interesting. The target audience for such content is invariably your potential customer base. And, the content is used to inform them and make them aware of your product and service in a non-intrusive way while adding value to their lives.

Content Marketing is aimed at increasing web traffic as it takes advantage of Search Engine Optimisation. As such, Google and other search engines will send a lot of users to your webpage. However, the hidden power of content marketing lies in its turnover rate. By creating and distributing valuable content, free of charge, to your user base, you instil a sense of trust and brand loyalty. Studies have shown that content marketing results in a conversion rate from click to sale of up to 6 times higher than without content marketing, and surveys report that over 60% of people will be more inclined to buy a product if they see it recommended on a blog.