We are Parlance Media
Marketing Strategy & Tactical Planning
Parlance Media has undertaken Marketing Strategy projects for the real estate and corporate services industries in the BVI. We work with you to understand your business and assist you in driving your business forward in a clear and measured way. We evaluate all parts of your business to find the issues and recommend improvements to help you reach your goals.
What is Marketing Strategy?
Strategy is the end game – It is the ideal plan that a Company creates which integrates all of its major goals and actions into a cohesive whole. Strategy is also about choice: to choose your strategic direction or course of action and focus on that completely.
A well-formulated Marketing Strategy helps to marshal and drive a Company’s resources into a unique and viable direction, pushing the whole business towards the same over-arching goal.
Strategy is the “what” and tactics are the “how”.
The importance of
Tactical Planning
This is the “how” part. Once a Company’s Marketing Strategy is in place, we develop a set of tactics and activities formulated so that a Company’s goals can be achieved with relevant Budget allocated to each.